Diamond Shapes: Understanding and Choosing the Perfect Cut

diamond shapes

Choosing the right diamond shape is more than a matter of personal taste; it’s a decision that can significantly impact the diamond’s appearance, brilliance, and price. From the classic round diamond cut to the elegant oval, each shape offers unique characteristics that cater to different styles and preferences.  In this guide, we’ll explore the most … Read more

Diamond Cut Guide: From Poor To Excellent / Ideal

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Ever wondered what gives a diamond its sparkle? Or why two diamonds of the same size sometimes appear different? The answer is in the cut, which is not to be confused with a diamond’s shape.  In this detailed guide, we’ll break down the essentials of diamond cut, explaining both the art and science behind it. … Read more

Diamond Colour: A Practical Guide to Making the Right Choice

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Diamond colour isn’t just about aesthetics; it’s a critical factor that affects a diamond’s value. If you’re planning to buy a diamond and are confused about which colour grade to select, this guide is here to help. In this comprehensive guide, we’ll explain the essentials of diamond colour. We’ll cover the widely-accepted GIA diamond colour … Read more

Understanding Diamond Clarity: Your Essential Guide to Evaluating Diamond Inclusions

If you’re thinking of purchasing a diamond but the clarity factor has you puzzled, you’ve come to the right place. After all, understanding diamond clarity isn’t just for gemologists – it’s the key to unlocking the true beauty and value of your next diamond purchase.  In this comprehensive guide, you’ll discover what diamond clarity really … Read more

The Ultimate Guide to Diamond Carat: Understanding Carat Size and its Significance

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Ever wondered why two diamonds of the same carat weight can appear different in size?  Or why a 0.99-carat diamond might be a smarter purchase than a 1.00-carat one?  In this comprehensive guide, we’ll demystify the concept of carat weight and provide you with a deep understanding of its role in determining a diamond’s appearance … Read more

The 4Cs of Diamonds: The Essentials of Diamond Quality

4cs diamonds

Have you ever wondered why some diamonds sparkle more than others? Or why two diamonds of the same size can look so different?  The answer lies in the 4Cs – cut, colour, clarity, and carat – the universal standards for evaluating the characteristics of a diamond.  These four diamond qualities are the key to understanding … Read more